The Afrovisibility Billboards will be up again in 2021 and we need your hair!

  • Project Embrace billboard campaign has been going for 3 years in 2017, 2018 and 2019. We have seen women just like you take centre stage on 100 billboards across the UK and even crossed over into international waters having been featured at the Cannes Lions International Festival of Creativity in 2018, thanks to Clear Channel UK, our billboard sponsors for 2018 and 2019.

    Representation matters. We at Project Embrace know that there can and should never be a stop to celebrating the hair of black women, so despite the situation with COVID-19, we are back but this time we are taking the selection process online.

    The Afrovisibility2021 campaign selection process will be in two stages. The first stage will be from the month of August till December 2020, and 3 winners will be selected each month by number of votes. The second and final stage selection will be by a panel of judges. This way you will not be restricted by space and we can get even more representation. You don’t have to have any professional modelling experience, all we ask is that you wear your OWN natural afro hair texture, and be confident enough to be filmed and photographed. Of course if you are a model you are also welcome to apply!

    Project Embrace is set to repeat the success of last year and take it to even greater heights in 2021. And we want you to be part of it! We want to feature YOU in our new billboard campaign poster.

    Join us in dismantling the associated discrimination and bias black women and girls face at school, in the workplace and society at large because of the narrative around black hair. Join us in uplifting black women and girls all around the world to know that they can say, I. Am. Enough in whatever situation or environment they find themselves. The representation of black women’s authentic beauty is important now more than ever.


  • Women with natural afro textured/coils or curly hair can register to enter.
  • You must be 18 years or over from the 1st of August 2020
  • Submit a short bio with a photograph that clearly shows your hair that complies with the Project Embrace photo submission guidelines below.
  • The photo submission rules are: 
    • Entrants must solely own all rights and title to the photograph. Purchasing a photograph of entrant from a photographer may not entitle entrant to all rights and title to such photograph. 
    • Photo must NOT be created or modified using photo editing software. 
    • Photo may be submitted in .gif, .jpg, or .png format and must NOT be smaller than 72dpi or larger than 3MB. 
    • Photo must be of good quality, not blurry, and not distort when displayed as a page cover photo. 
    • Photo must NOT show any product branding of any kind. 
    • Photo may NOT be inconsistent with the positive images and/or goodwill associated with Project Embrace. Submissions which violate, Project Embrace has the sole discretion, of such submission void. 
  • No extensions or wigs are allowed. It has to be your own natural hair.
  • Hair can be coloured, as long as it is your own natural hair.

Terms and conditions:

  • On completing the registration process on this website, you will automatically be entered into the competition. Unless otherwise stated, entry to the competition is restricted to entrants of 18 years of age or over. Proof of age may be required. No restrictions on height, age, weight or ethnicity. Events may occur that render the promotion or the awarding of the prize impossible due to reasons beyond the organisers’ control, which may at its discretion vary or amend the promotion and the contestants agrees that no liability shall be attached to Project Embrace as a result thereof. No responsibility will be accepted for entries/payments lost, delayed, mislaid or any technical failure or for any event which may cause the competition to be disrupted or corrupted. Automated or computer aided voting are prohibited and may lead to disqualification of votes deemed to have been automatically generated. In order to determine the outright winners, the organiser reserves the right to request entrants to take part in an elimination contest or tie-breaker. If any one of the winners are not able to take up the prize for any reason, the organiser reserves the right to award the prize to an alternative winner, in which case the first winner will not be eligible to partake in the prize whatsoever. The prize is not transferable to another individual. No cash alternative will be offered. The organiser’s decision is final and it is a condition of entry to the competition that the entrant agrees to be bound by these rules. No correspondence will be entered into over this decision. Competition is open to UK residents only, unless otherwise stated. The winners are responsible for expenses and arrangements not specifically included in the prize, including but not limited to any necessary travel or accommodation expenses. In the event of the prize not being available, the organisers reserves the right to offer an alternative prize of equal or greater value. The winners agree to the use of their names, likeness and photograph and will cooperate with any other reasonable request by the organisers relating to any post-winning publicity. Participants assign all rights to the photographs, audios and videos of our public activities to the Project Embrace billboard campaign, as well as worldwide, non-exclusive and royalty-free right to reproduce, publish and distribute in all media such as books, catalogs, videos, bulletins, social networks, magazines, exhibitions, websites, among other promotional materials associated with the Project Embrace Afrovisibility billboard campaign. Prizes will be mailed to confirmed street addresses only. All entries become the property of Project Embrace and will not be returned. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

Photo Contest Form

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Our goal is to make afro textured hair more visible in the media as beautiful hair. We want to see billboards featuring women with afro hair as beautiful and desirable. 

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